The invitations had gone out. Hard Rock Biloxi was due to open its doors on 1 September 2005 with a grand opening the following week, and on the morning of 29 August the storm surge picked up the casino barge, turned it over and drove it into the back of the hotel tower. The Center Bar — a circular bar with a guitar sculpture over it — floated out of the building and was later recovered. The resort opened, eventually, on 7 July 2007, a date chosen for the numerals as much as anything else.
That two-year gap is the whole identity of the place, and the reason it feels different from the older resorts along this beach. Nothing here is a survivor. It is a building that got hit before it ever traded.
The thing worth walking in for, and the thing the property is worst at advertising, is the memorabilia. Hard Rock's collection here runs through the public areas — stage clothes, instruments, handwritten lyrics, cased items with their provenance on the card beside them — and it is free. Nobody checks a room key. An Elvis Presley army uniform and B.B. King's guitar Lucille have both been on show, and a number of pieces were recovered from the wreckage after the storm. Individual items rotate between Hard Rock properties worldwide, so what is on a given wall this month may be in Orlando next year.
Outside, the sign is a landmark in its own right: a neon guitar reported at a hundred and twelve feet, built by Peavey, the audio manufacturer founded up the road in Meridian, Mississippi. It came through the storm when the casino did not, which locals found either funny or fitting depending on the week.
The rest is a mid-sized casino hotel — four hundred and seventy-nine rooms across two towers, a pool deck, a Hard Rock Cafe, a steakhouse and a fifteen-hundred-capacity live room that books real touring acts.